Monday, October 4, 2010

Outside Source Research on Effective Business Cards

Devon- DJA Design

  • A business card is very important as it is the first and last impression of a business.
  • The material is also very important, as a thin, flimsy card will portay a much more negative image of a business than a thick, durable card. The entire card represents the company and what it stands for.
  • The card should be a bit different so it makes an impression. It shouldn’t be just a typical business card. For my business card design this is a given, as a 3D business card is not typical. However some 2D examples they gave of making your business card memorable are: Cut outs, rounded corners and unusual business card size or orientation.
  • The paper printed on is important to consider. For example, shiny material leaves fingerprints.
  • Utilising all faces is an effective marketing tool.

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